E3: Free PSP Content via WLAN
PlayStation Spot offers promotional opportunities for content creators of all types and genres
LOS ANGELES - Sony Computer Entertainment Europe (SCEE) today announced a new concept in portable entertainment, with the introduction of PlayStation Spot.
PlayStation Spot is a small, self contained device that broadcasts a peer to peer WiFi zone, from which PSP (PlayStation Portable) users can download a variety of game demos, video content, movie trailers, music tracks, image galleries and other innovative content. Designed for use in a variety of static or mobile locations, PlayStation Spot offers promotional opportunities for content creators of all types and genres, from record labels to innovative brands, from movie studios to multimedia producers.
PlayStation Spot will launch initially in nine countries in Western Europe and Australia, with a total of 300 PlayStation Spot units being deployed. Linked to local marketing plans, PlayStation Spots will be mobile and can be deployed to support a variety of events and activities. It will also offer highly interactive outdoor advertising opportunities.
“Through the PlayStation Spot network, the PSP owner will gain free access to a rich collection of diverse content in conventional, but also the most unpredictable, locations”, explained Stephane Hareau, SCEE’s Senior Brand Manager for PSP. “With content specifically selected for the event, venue or occasion, this will really add to the unique entertainment experience enjoyed with PSP.”