E3: New Grand Theft Auto Title in 2007
Microsoft and Rockstar Games also forge strategic alliance to provide exclusive episodic content downloads on Xbox Live
LOS ANGELES - This time, Xbox Nation won’t have to wait.
Responding to the cries of Xbox 360 owners, Microsoft and Rockstar Games, the publishing label of Take-Two Interactive Software, Inc., have struck an agreement that brings Grand Theft Auto IV to the Xbox 360 platform on day one of its global release.
Grand Theft Auto IV, the next-generation console debut of the Grand Theft Auto franchise, is expected to be in stores on October 16, 2007 in North America and October 19, 2007 in Europe, and will also launch on PlayStation 3.
“Few franchises have had the profound impact on our industry as Grand Theft Auto,” said Peter Moore, corporate vice president of the Interactive Entertainment Business in the Entertainment and Devices Division at Microsoft. “Gamers can’t wait to play Grand Theft Auto IV in high definition on Xbox 360, and we couldn't be more excited to have the title on our platform from day one.”
Separately, Microsoft and Rockstar Games announced a strategic alliance to provide exclusive episodic content for Xbox Live, giving the community expanding game play experiences that will not be possible on other consoles.
“Through Xbox Live, we have a unique opportunity to reach out to our audience in new ways,” said Sam Houser, executive producer and founder of Rockstar Games. “This strategic alliance allows us to craft experiences that fully leverage the on-demand distribution power and sheer size of Xbox Live.”
The agreement to distribute exclusive Rockstar Games content via Xbox Live highlights the publishing community’s growing desire to feed gamers’ insatiable appetite for downloading new high-definition experiences and playing online. Since Xbox Live launched, fans have logged nearly 1.8 billion hours playing online and have downloaded more than 18-million pieces of content in just the past six months.