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E3: Activision on the Move
Activision to open studio facility on DreamWorks Animation campus
By: Blair Morris | Other | 9:29pm, May 10, 2006
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SANTA MONICA & GLENDALE, CALIFORNIA - Upcoming move establishes unprecedented level of collaboration between video game company and a Hollywood studio.

Following on the heels of their multi-year strategic alliance, Activision and DreamWorks Animation announced today that Activision will be opening a dedicated studio facility on the DreamWorks campus. The move, which establishes an unprecedented level of collaboration between a Hollywood studio and a video game company, will facilitate simultaneous co-development between DreamWorks' CG feature films and Activision games based on those films.

"This announcement marks an unparalleled step in the convergence between Hollywood and video games," stated Robert Kotick, Chairman and CEO, Activision, Inc. "For the first time, we will be able to align our games' production schedules with the movies' from the pre-production phase onward. This will allow us to fully leverage the movie assets and storylines, in addition to collaborating closely with the talented production teams at DreamWorks to develop storylines that expand the movie experience in new and compelling ways."

"We're excited to have the game designers and film creators exchanging ideas on a daily basis," said Jeffrey Katzenberg, CEO of DreamWorks Animation. "We hope to create an immersive atmosphere that will help us continue to produce the finest in cutting-edge video games with Activision."

In November 2005, Activision signed a multi-year agreement with DreamWorks Animation for the exclusive video game rights to all current and future console platforms, PC, and handheld devices for DreamWorks' upcoming feature films - Bee Movie, Kung Fu Panda, Rex Havoc and How to Train Your Dragon. The deal also extended Activision's rights beyond Shrek the Third to include potential future films in the Shrek franchise. The company's alliance with DreamWorks has resulted in more than $300 million in video game sales worldwide.

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