E3: Atari Unveils GamersFirst Program
Atari fans can now buy their favorite PlayStation 2, Xbox, GameCube and Game Boy Advance games for $19.99
NEW YORK - For Atari, gamers come first; after all, what would games be without gamers?
Atari, third-party video game publisher, has announced one of the industry’s most aggressive pricing programs, GamersFirst. The two-fold, consumer-oriented program will begin on June 1 at participating retailers and will include a new price point of $19.99 on all existing console titles for PlayStation 2, Xbox, Nintendo GameCube, and Game Boy Advance as well as all existing Windows titles (excluding the recently launched Dungeons & Dragons Online). Additionally, all Windows titles included in the program will be available for immediate download at Valve and Direct2Drive, also for $19.99. Titles offered in the on-going GamersFirst program include Dragon Ball Z: Budokai Tenkaichi, Driver: Parallel Lines, Marc Ecko’s Getting Up: Contents Under Pressure, and Indigo Prophecy.
“Atari is committed to providing great gaming experiences to the largest possible audience,” said Atari, Inc. Chief Executive Officer Bruno Bonnell. “With our GamersFirst program, Atari is taking another step forward to make our unique catalog of games more accessible to everyone. We are proud to announce our unique GamersFirst $19.99 program and reaffirm our commitment to consumers.”
For more information about GamersFirst, please visit us.atari.com/gamersfirst.